Hiccaway's TikTok Shop Launch Success with UpTk

Overview

Hiccaway, a Shark Tank–featured brand offering an innovative straw-like device designed to stop hiccups by activating the diaphragm, launched its TikTok Shop presence in September 2024. By using automated DM outreach and target collaboration tools, Hiccaway onboarded hundreds of affiliates and achieved $71,448 in GMV and $58,615 in Affiliate GMV within just four months.

The Challenge: Entering TikTok Shop

Navigating the TikTok Shop Ecosystem

While Hiccaway had a unique product and strong brand presence, they were new to TikTok Shop and had to learn the platform’s unique blend of affiliate marketing and content-driven sales.

Scaling Affiliate Recruitment

Finding and onboarding a large number of motivated affiliates efficiently required tools to streamline outreach and track collaboration efforts.

Key Objectives

• Build and manage a network of motivated affiliates

• Drive consistent content creation to showcase Hiccaway’s unique product

• Generate scalable GMV growth through affiliate contributions

What Hiccaway Did with UpTk

1. Scaled Affiliate Recruitment with Automation

Using UpTk’s automated DM outreach and target collaboration tools, Hiccaway sent over 47,000 invites and onboarded hundreds of affiliates. These tools helped the team focus on high-quality creators, ensuring the program was both efficient and impactful.

2. Streamlined Affiliate Engagement with Bots

Hiccaway implemented automated communication bots to manage the affiliate lifecycle and keep creators engaged:

• Intro Bot welcomed affiliates and introduced them to Hiccaway’s rewards structure.

• Content Pending Bot shared top-performing video examples from UpTk’s Flywheel to inspire impactful content.

• 7-Day Nudge Bot and 14-Day Reminder Bot re-engaged inactive affiliates, keeping them aligned with posting goals.

3. Leveraged Flywheel to Enhance Content Creation

UpTk’s Flywheel feature provided affiliates with examples of high-converting videos, ensuring creators understood what worked best for the brand on TikTok.

4. Optimized Seasonal Campaigns

Hiccaway used targeted bots to promote Black Friday and Holiday Haul campaigns, driving additional affiliate participation during peak sales periods.

The Bots: Driving Affiliate Engagement

• Sample Shipped Bot: Informed affiliates when their sample was shipped, building excitement.

• Intro Bot: Welcomed affiliates and outlined rewards, motivating them to start posting.

• Content Pending Bot: Shared Flywheel video examples to guide content creation.

• Video Posted Bot: Acknowledged affiliates for posting, encouraging consistency.

• 7-Day Nudge Bot & 14-Day Reminder Bot: Re-engaged inactive affiliates to drive steady output.

• Black Friday Offer Bot & 5-Day Campaign Reminder Bot: Boosted participation during key seasonal campaigns.

Key Results

Affiliate-Driven Growth

• Affiliates generated 82% of total GMV.

• Automated DM and collaboration tools helped onboard hundreds of affiliates efficiently.

Content Success

Affiliates leveraged Flywheels to create engaging TikTok videos, boosting visibility for Hiccaway’s unique product.

Automation Efficiency

By automating outreach and engagement, Hiccaway saved time, maximized ROI, and focused on growth instead of manual management.

Seasonal Campaign Success

Bots supporting Black Friday and Holiday Haul campaigns significantly boosted engagement and sales.

Key Takeaways

• Automation Drives Recruitment Success – UpTk’s outreach and collaboration tools scaled affiliate onboarding with quality intact.

• Flywheels Improve Content Quality – By sharing proven video examples, Hiccaway helped affiliates create impactful, high-converting content.

• Reward Programs Motivate Creators – Commission bonuses and cash rewards attracted and retained top-performing affiliates.